Millennials Travel Trends






In an increasingly connected and open world, it is not surprising that the corporate travel industry is constantly evolving. Despite the various crises that disrupt our national economies, employees are still travelling in order to grow their businesses. Today, millennials make up between 22-27% of the population. By 2030, they will represent 76% of the employed population. It is therefore essential that the travel industry adapts to these millennials travel trends.


Let’s start by taking a look at Generation Y. Millennials are connected, open to the world, and eager to learn and grow. While the previous generation worked to make a living, 20-35-year olds are more interested in fulfilling themselves through a professional life that values their talents. In search of an ecosystem with the right balance between personal life and professional life, millennials feel freer than their parents. They do not hesitate to change jobs to satisfy their ambitions. They find a mission that meets their needs, aspirations, and values. Less materialistic than their elders, they are eager for experiences. And that’s why, for many of them, travelling for work is a great opportunity to explore the world and gather experiences.

Now, you might think that millennials are only interested in such experiences to fill their Instagram pages. However, millennials are hard workers, especially if they feel supported by their peers and if they feel their work has a purpose.[1][2]

The travel experience involves hotel accommodations. While the hotel industry is constantly changing, we’re observing a clear trend towards the development of a hotel model called lifestyle. Starwood Hotel & Resort’s Aloft, Intercontinental’s Hotel Indigo, Marriott International’s Edition, Hyatt Hotel’s Andaz and Hyatt Place, NH Hoteles’ HNow. These are all perfect examples which prove that hotel chains are adapting their offerings to their new customers’ goals and aspirations.


Collaboration and originality

With smart and trendy designs inspired by the local culture, lifestyle hotels provide more of an emotional experience. Casual and personalized service are the buzzwords. While rooms are becoming smaller and more ergonomic, the common areas of those hotels encourage socialization between their guests. Collaborative workspaces are appearing in hotel lobbies, and events are being organized in these open spaces to attract more open-minded and inquisitive travellers.

Exhibition spaces are also growing, and an increasing number of hotel chains are moving to more trendy and emerging urban areas. Fond of flexible work schedules, millennials are redefining the boundaries between work and leisure time. It is therefore not surprising that customers expect a “leisure” dimension in their business hotels.


Technology as a personalization lever

Millennials are technophile travellers. Offering free unlimited Wi-Fi has simply become a prerequisite. Today, hotels go much further, offering rooms and spaces even more connected. In January, we spoke about connected rooms, developed by the Hilton chain. Thanks to the Honors app, travellers are now able to choose their hotel room and order additional services and amenities with just one click, depending on their preferences. Digital room keys are also becoming popular, allowing customers to unlock their rooms with their smartphones.

Connected rooms also offer the possibility to control various aspects via smartphones, such as lighting, room temperature, and television channels. And sometimes you do not even need your phone anymore. Talking aloud is enough to control your living space with the arrival of Google Home from Google and Alexa from Amazon! More and more hotels are equipping their rooms with these new technologies, which disrupt the traditional service standards, to the delight of millennials!


Well-being, life quality, and sustainability

Maintaining good habits and taking care of yourself when regularly travelling can sometimes be difficult. Yoga classes, organic restaurants, latest-generation gyms, spas, bike rentals…Some hotel chains have chosen the wellness niche to differentiate their offer and increase demand. Even more socio-eco-friendly, many hotels now serve local products in their restaurants and offer sustainable goods and products in their rooms.


A combination of pleasure and business

While millennial business travellers are usually looking for new experiences, they are still employees on a mission for their businesses. A CFO Innovation study[3] of young professionals shows that six out of ten employees feel that discovering new places and new cultures enriches their work. When asked what they hope to accomplish when travelling for business, half of the professionals said that taking time to enjoy their travel environment allows them to broaden their horizons and maximize their potential.

Also, a report on the US Bleisure Traveller Profile[4] reveals that professionals who have extended their business trips to include a few extra days of leisure feel that this adds value to their work. They find a personal and professional benefit.

Some hotels encourage business travellers to extend their stay by offering preferential rates for extra nights. In addition, many hotels focus on the family and spouses of business travellers, offering activities for the latter when the traveller is busy with their work.

As hotels adapt to the goals of these travellers, companies must also adjust their travel policies to accommodate this trend. Should your company allow its employees to extend their stay on their personal time? Is it okay for an employee to travel with their family during a business trip? Consult our article “Is bleisure travel right for your organization?” to know how to position your organization.


Do you believe the hotel industry standards are about to fundamentally change and adapt to Millennials travel trends? Your opinion interests us!



[1] 35325c3c3648cedeee18eacd85aff40c


[3] CFO Innovation: Employees use business travel as opportunities for professional growth by CFO Innovation Asia Staff

[4] Forbes: How Millennials are Creatively Approaching their Business Travel by Kaytie Zimmerman


Future of Travel

Have you ever had to flag down a flight attendant, while in the air, to get some water? Well, in the very near future, you might not have to even lift a finger to get what you want.

We, at Encore Travel, decided to put together a list of the pros and cons regarding the addition of home-sharing in business travel policies.

Looking for a travel app? Discover Encore Travel's pick - and make sure to take full advantage of these the next time you are on-the-go!